Over 86% of all searches on Google are now made from mobile. Now we have optimized speed, what about mobile searches and mobile customers experience? Google puts it nicely, speed equals revenue! Mobile Shopify store optimization If you lose a couple of seconds on loading, what time do you have to impress customers? It’s simple, you don’t if you are not optimizing. The human attention span is getting lower every year and has dropped to 8 seconds. Test, test, test! It can bring you a couple of seconds and also improve the customer shopping experience and you weren’t aware of it at all! Maybe your customers are reacting better having just one image with the possibility to zoom in, instead of listing through 6 of them to find what they were looking for in your product. Sometimes 6 images about one shirt are not necessary. Trying to bring the best possible experience, we sometimes forget to test and see which setup is bringing us most conversions. And the calculation is simple, extra code can cost you speed which we are trying to gain. Even though it seems easier, try not to use them for this purpose because they add extra code to your shop. In the Shopify app marketplace, there are also a lot of apps offering this feature. The greatest benefit is that they are all free! Here I will list some of the tools that can reduce image size by 70% or convert to the desired format. Recommendations are going forward with using JPG instead of PNG and having an image smaller than 70kb. Optimizing image size without losing quality can be tricky. What we can do is to optimize them in the form of size and format. Images are crucial for overall customer experience and nice images can help with conversions. Anyway, we can’t just remove images and trade the lack of them for speed. Image size cost us a lot of time to load and is directly affecting the speed test results as well as the Search Rank position and bounce rate. Shopify has published an excessive blog post on how can you optimize images on Shopify including optimizing for SEO, thumbnails… Here we are going to concentrate only on those tips which can help us reduce speed. One of the main reasons for a slowdown we see in results is images. You can easily check out what is the time your site loads on a Page Speed test. The situation gets more serious if I tell you that Google is taking speed as a ranking factor for mobile searches. Amazon calculated that for every 1-second page load slowdown they would lose 1,6 billion in sales! Also, if they could improve speed, they found that every 100ms of improvement would bring them 1% in sales. One of the examples that illustrate it nicely is Amazon. Even though you are taking it with reserve, it really is. Optimizing means speeding up your Shopify page load time
0 Comments
Leave a Reply. |